A brand new report examines the potential results on the spirits trade if advertising and marketing restrictions, similar to these levied on tobacco merchandise, had been to be launched around the globe. Alice Brooker investigates. Advertising and marketing restrictions pose a severe threat for trade giants *This characteristic was initially revealed the August 2021 concern
marketing
sixth July, 2021 by Melita Kiely Single malt Scotch The Macallan and luxurious automotive producer Bentley Motors have entered into a world model partnership. The Macallan and Bentley Motors have agreed a world model partnership The collaboration will see the Speyside distillery and automotive producer collectively develop merchandise for each The Macallan and Bentley Motors,
sixth July, 2021 by Kate Malczewski Scotch model Scallywag has teamed up with a confectionary firm to create a set of whisky-infused candies. Scallywag has tapped Glasgow-based chocolatier Sugarsnap for its newest collaboration Forward of World Chocolate Day tomorrow (7 July), the Speyside blended malt whisky producer goals to showcase its positioning as ‘the last
sixth July, 2021 by Melita Kiely Brown-Forman has launched its first international advertising and marketing marketing campaign for Tequila Herradura, known as Extraordinary Awaits. Extraordinary Awaits is the primary international marketing campaign from Tequila Herradura The marketing campaign was created in partnership with promoting company Vitality BBDO. Extraordinary Awaits includes a 30-second movie, which centres
London-based Berry Bros & Rudd has unveiled a brand new design for its spirits portfolio and launched a heritage-inspired marketing campaign. Berry Bros’ Summer season Launch 2021 spirits line options the brand new design From at this time (6 July), the retailer has relaunched its spirits vary in a brand new bottle created by design
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