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London-based Berry Bros & Rudd has unveiled a brand new design for its spirits portfolio and launched a heritage-inspired marketing campaign.
Berry Bros’ Summer season Launch 2021 spirits line options the brand new design
From at this time (6 July), the retailer has relaunched its spirits vary in a brand new bottle created by design agency Stranger & Stranger. It’s the firm’s first bespoke spirits bottle and will probably be used throughout Berry Bros’ total spirits portfolio.
The brand new design attracts on the corporate’s heritage, spirits experience and site in London. The corporate was founded in 1698.
Berry Bros’ store home windows at No.3 St James’ Avenue have been used as the primary inspiration for the design.
Man Pratt, design director, Stranger and Stranger, stated: “The premises on St James’ within the coronary heart of London’s West Finish is inextricably tied to the historical past of previous London and the host of well-known and extraordinary individuals who have handed via its doorways.
“It was the well-known arched home windows of the facade that supplied a approach to specific the service provider’s prodigious spirit credentials inside the mould of the bottle itself, added to the bottom of the bottle they echo each the long-lasting facade and the scalloped ornament you would possibly sometimes discover on a heavy spirits glass.
“On this manner we had been capable of have a good time the model and the house it has occupied since 1698 in a single mark.”
The Summer season Launch 2021 line is the primary to make use of the brand new design, and will probably be adopted by the remainder of the vary.
Moreover, the model has revealed a brand new communication marketing campaign, known as Since 1698.
Berry Bros stated the marketing campaign marks an ‘necessary step ahead’ for the agency because it seeks to attraction to markets resembling China, Germany, the US and the UK.
The promoting push options life-style movies and pictures of a bunch of mates sipping whisky with a Berry Bros spirits skilled.
Berry Bros chairperson, Lizzy Rudd, added: “The brand new packaging and promoting attracts upon and respects our heritage, while celebrating who we’re and what we stand for at this time. It is a massively thrilling new chapter in our world of premium high quality spirits.”