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Tequila Herradura debuts first global campaign

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sixth July, 2021 by Melita Kiely

Brown-Forman has launched its first international advertising and marketing marketing campaign for Tequila Herradura, known as Extraordinary Awaits.

Tequila-herradura

Extraordinary Awaits is the primary international marketing campaign from Tequila Herradura

The marketing campaign was created in partnership with promoting company Vitality BBDO.

Extraordinary Awaits includes a 30-second movie, which centres on a girl as she navigates a ‘stale’ get together.

The character then chooses to make a cocktail with Tequila Herradura, which results in a night of ‘color, power and motion’.

CGI results are used all through the advert to create surreal results, similar to a portray melting into the ground and a Roman bust dancing on digital camera.

The music accompanying the advert was created in partnership with Squeak E Clear Studios.

Mia Simpson Culp, managing director, Tequila Herradura, mentioned: “With over 150 years of Tequila manufacturing underneath our belts and credited with creating the reposado and extra-añejo classes, Tequila Herradura has all the time been extraordinary.

“With our new extraordinary model marketing campaign, we’re inviting customers to boost a glass this summer time as we carry out what’s extraordinary in all of us.”

For the most recent advertising and marketing information, check out the top 10 marketing initiatives launched final month.

Click on the video beneath to observe Tequila Herradura’s Extraordinary Awaits marketing campaign. 

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