This consumption of audio content is coming primarily from the millennials and Gen Z. By Akshat Harbola It’s safe to say that most of us have experienced eye fatigue over the last year. With much of our time spent at home, we’ve stared at screens for a majority of the day, and then again some,
Brand Wagon
This association marks a significant step for McDonald’s as it looks to reinforce its brand leadership in its key markets, the company said in a statement McDonald’s India (West and South) has roped in Rashmika Mandanna, as its brand ambassador for its key advertising campaigns. This association marks a significant step for McDonald’s as it
The campaign has been conceptualised by 82.5 Communications Bisleri has launched a new 360-degree integrated campaign, ‘Samajhdaar Bisleri Peete Hai’, to reinforce consumers’ trust and raise awareness on the difference between the original Bisleri and counterfeit alternatives in the market. Conceptualised by 82.5 Communications, the campaign is an effort to initiate and provoke the consumer
Though technology has become a survival mechanism for enhancing effectiveness, and I am a big fan of innovation, there is no gadget that I can’t do without, says Sharma The Job Dynamism of the technology industry excites me. Here, we witness regular evolution of trends into technology by mapping consumer trends, geo-political changes, and the
For brands to ride the wave of a moment, it has to be either relevant, memorable or persuasive By Naresh Gupta It was in 2013 that Oreo put out a tweet that generated buzz, made it an instant hit and made the brand famous. Moment marketing can, perhaps, even be called an Oreo stunt meme.
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