The updated estimates will reflect for BARC India subscribers in the YUMI Analytics platform with immediate effect. TV viewing household grew 6.9% to 210 million households in 2020 from 197 million households in 2018, according to television measurement body Broadcast Audience Research Council India (BARC India) TV UEs. Similarly, TV viewing individuals witnessed an increase
Brand Wagon
Tecno sees this association to complement this year’s company initiative that aims to push the envelope of technology democratisation with innovative, new-age smartphones at aggressive price points Smartphone brand Tecno, on Thursday, announced Ayushmann Khurrana as its brand ambassador. The partnership is expected to give a strong face to Tecno’s brand philosophy ‘Stop at Nothing’
The account was bagged following a multi-agency pitch and will be managed through the agency’s Mumbai office Independent creative agency, Enormous Brands has bagged the brand planning and creative duties of Kapiva, an Ayurvedic brand that is bringing healthy food choices to the consumers with its range of Ayurvedic products. The account was bagged following
By linking GPT-3 with performance data, this content generation engine, puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu Dentsu Asia Pacific’s Data Sciences Division has announced the launch of a Generative Pre-trained Transformer version 3 (GPT-3) powered content generation engine. The engine is designed to produce several iterations
The television commercial has been launched for North, West and East markets GSK Consumer Healthcare’s antacid brand Eno has launched a new television commercial that marks the television debut of its popular digital campaign, Gadbad Gadbad. With its message of ‘First time right – First time Eno’, it urges consumers to take action and resolve