Any new music creation needs visibility to work and today, the most effective way to gain visibility for a product or service is through content
Tag: Brand Wagon
IPL 2021: The surest bet for marketers in an unpredictable scenario
Categories that do well in the morning are education and gaming as they start to see increased activity at 9am. By Sanjay Trisal For the
After Hours: Deepak Salvi, COO and co-founder, Chingari
Short video content is the latest stir in the entertainment industry, and it is here to impress and stay for a long time, says Salvi
Blogger’s Park: Damage control
Trust gets built over time with repetition of ‘expected outcomes’, accruing confidence in the relationship By N Chandramouli Sociologists, anthropologists, leaders and marketers have long
Interview: Abhijit Avasthi, co-founder, Sideways Consulting
Brands are increasingly realising that solutions could lie in a different business model or a tech platform that achieves the same objectives differently Since its
Havas Media Group India appoints Sanchita Roy as head of strategy
Roy will continue to report to Mohit Joshi, CEO, Havas Media Group, India Havas Media Group India has strengthened its team with the appointment of
Ad volumes on TV rose 30% in January-March 2021: TAM AdEx
Top 10 advertisers accounted for 41% share of ad volumes during 2020. Advertising volumes on television recorded a 30% growth in January-March 2021, when compared
Focused on content fit and getting broader content in India: Netflix
Earlier this year, the company unveiled a slate of over 40 India originals that will premiere on the service this year. Netflix is focused on
BookMyShow bolsters leadership across businesses
As a digital first company, nimble technology and dexterous product adaptability have, undoubtedly, been BookMyShow’s pillars through the company’s two decade long journey. BookMyShow has
Dipika Bhasin joins Carat India as executive vice president
She will report into Anita Kotwani, CEO, Carat India Carat India, the flagship media agency from the house of dentsu international, has appointed Dipika Bhasin
