Brand Wagon

He has had stints in planning across Publicis, Lowe Lintas and Mudra over the past 14 years L&K Saatchi & Saatchi has announced the appointment of Namit Prasad as senior vice president, planning. He will be based out of Mumbai and will report to Snehasis Bose, chief strategy officer, L&K Saatchi & Saatchi. Prasad joins

The account was won following a multi-agency pitch Dentsu Webchutney India, the digital agency from the house of dentsu international, has won the digital mandate for Tanishq, the jewellery brand from Titan. The account was won following a multi-agency pitch. As per the mandate, the agency aims to chart an aggressive creative growth strategy, which

Brand campaigns that deserve to be in the spotlight. By Gokul Krishnamoorthy Here are the 10 best Indian brand campaigns from March 2021, in a countdown video. Related News [embedded content] [embedded content][embedded content] The month of March brings with it Women’s Day and a deluge of campaigns on issues related to gender equality, or

Ankit Nagori, co-founder, Eatfit As brands try to find a sign of semblance post a period of uncertainty, it has become more important than ever to understand and evolve as per changing consumer expectations. From selling goods online to incorporating consumer feedback are some of the ways brands are trying to remain relevant. Ankit Nagori,

The guidelines are broad and allow platforms to ‘self-censor’, which is a good sign. The Indian government has mandated a three-tier redressal mechanism to hold video streaming platforms accountable for the content they stream online. Venkata Susmita Biswas asks experts if these guidelines could alter or limit the scope of OTT content. Varun Duggirala, co-founder