The used car market is currently working on a phygital model, as touch and feel is still an integral part of the purchase. By Sheena Sachdeva As consumers prefer more personal yet affordable mobility solutions during the pandemic, the online used car market is seeing an increased uptake. Online used car marketplaces and platforms have
Brand Wagon
Brands need to realise that there is Bharat that goes far beyond the major metros By Divya Dixit In this digitally enabled world, Aadya finds herself bombarded with brands across services and has a tough time selecting which one to be within the long run or just stay optimise her spends and flip through a
Character actors often get typecast in films and these stereotypes are reinforced through ads In the last two weeks alone, actor Pankaj Tripathi has become the face of four brands — Glucon-D, Abzorb, Nilon’s and Britannia Milk Bikis (100% atta variant). He is not the only character actor who is in demand as an endorser,
Star India Private Limited was the media rights partner for PKL for the first seven seasons of the League. Star India has won the media rights for five seasons (Season 8 to Season 12) of Pro Kabaddi League (PKL) to be held during 2021-2025. Conducted by Mashal Sports, the rights were offered through an open
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