Pernod Ricard’s Scotch whisky arm Chivas Brothers returned to development in fiscal 2021, and is aiming to proceed this momentum by means of a brand new luxury-focused technique focusing on youthful customers. The launch of The Glenlivet Caribbean Reserve boosted Chivas Brothers’ US gross sales Chivas Brothers launched its full-year 2021 outcomes earlier in the
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eighth July, 2021 by Alice Brooker Scanning a restricted version bottle of Absolut vodka will transport shoppers to a 360° augmented actuality (AR) Tomorrowland pageant. The augmented actuality expertise of the Tomorrowland pageant is out there now by means of Snapchat Pernod Ricard and Tomorrowland have launched an augmented actuality (AR) expertise by means of
thirtieth June, 2021 by Kate Malczewski With shopper curiosity in whiskies from the US, Japan, Canada and Eire rising, we depend down the manufacturers that offered essentially the most circumstances in 2020. The demand for world whisky has been bolstered by the Highball development The Covid-19 pandemic offered a difficult backdrop for world whisky manufacturers
The worldwide spirits sector faces dropping US$168 billion if restrictions on advertising are enforced, a brand new report has discovered. Smirnoff proprietor Diageo is ready to lose 71.6% of the added worth that its manufacturers contribute to the enterprise The Model Finance Advertising Restrictions 2021 report analysed the impression of promoting restrictions on the whole
twenty eighth June, 2021 by Kate Malczewski The previous 12 months introduced quite a few obstacles for the spirits business, and Scotch whisky felt these challenges in full drive. In our prime 10 rating, we reveal how the class’s biggest-selling manufacturers fared. Just one Scotch whisky model posted progress on this 12 months’s rating Scotch