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eighth July, 2021 by Alice Brooker
Scanning a restricted version bottle of Absolut vodka will transport shoppers to a 360° augmented actuality (AR) Tomorrowland pageant.
The augmented actuality expertise of the Tomorrowland pageant is out there now by means of Snapchat
Pernod Ricard and Tomorrowland have launched an augmented actuality (AR) expertise by means of Snapchat, during which customers scan a limited edition Absolut vodka bottle to attend the digital pageant.
“With international AR adoption growing, the know-how is redefining the best way that folks expertise the world round them,” mentioned Lara Mochtar, Absolut’s model supervisor.
“The partnership between Absolut, Snap and GoSpooky celebrates AR’s capability to convey individuals collectively within the digital sphere.”
Absolut vodka and Tomorrowland teamed up with Snapchat developer Snap and social media company GoSpooky to ship the AR lens.
The digital expertise will show a stage, particular results and current the chance to order Absolut cocktails on the bar.
Gaynelle Brautigam, GoSpooky’s AR lead, mentioned: “We’re so excited to showcase the ability of AR by means of a lens that actually offers worth to audiences.
“The know-how permits manufacturers like Tomorrowland and Absolut to supply immersive experiences and interact individuals in new, unforgettable methods.
“With options like Snap’s pack scan, the AR area is huge open by way of what we will obtain on the intersection of creativity and know-how.”
The pack scan function is out there internationally, and accessible for the primary time within the Dutch and Belgian markets.
Across the World, the second version of Tomorrowland’s on-line music occasion, will happen on the ‘digital island’ of Pāpiliōnem from 16-17 July.