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twenty eighth June, 2021 by Kate Malczewski
The previous 12 months introduced quite a few obstacles for the spirits business, and Scotch whisky felt these challenges in full drive. In our prime 10 rating, we reveal how the class’s biggest-selling manufacturers fared.
Just one Scotch whisky model posted progress on this 12 months’s rating
Scotch whisky producers confronted a tough 12 months in 2020. The mix of the Covid-19 pandemic and the punitive 25% tariff within the US noticed the category’s export value drop by 23% to £3.8 billion (US$5.3bn), in accordance with the Scotch Whisky Affiliation. In the meantime, export quantity was down 12.6% from 2019.
The performances of the world’s greatest manufacturers mirrored the 12 months’s challenges, with solely one of many class’s 10 finest sellers reporting progress.
Nonetheless, the highest two manufacturers in our rating remained the identical as in 2019, regardless of struggling important losses.
Earlier this month, we launched our Brand Champions 2021 report outlining the gross sales of the world’s greatest spirits manufacturers. Primarily based on our findings, we’re counting down the biggest-selling Scotch whiskies in the marketplace now.
Click on by the next pages to find the highest 10 best-selling Scotch whisky manufacturers of 2020, listed so as of their nine-litre-case gross sales.
Knowledge listed is to 1 decimal place for ease of studying, however the proportion adjustments are based mostly on the complete information equipped to The Model Champions 2021 report.