Constellation Manufacturers has acquired a minority stake in Dos Hombres Mezcal, based by Breaking Dangerous actors Aaron Paul and Bryan Cranston, for an undisclosed sum. Lengthy-time pals Aaron Paul and Bryan Cranston with their Dos Hombres model American actors Paul and Cranston launched Dos Hombres in July 2019. The model made its debut in the UK
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Commerce union Unite Scotland has accepted a three-year wage improve deal from Diageo, a transfer described as setting a “benchmark for the drinks business”. Diageo’s Cambus Cooperage, close to Alloa in Scotland The three-year settlement, which is able to finish in 2024, features a 3% pay rise that covers the final monetary 12 months, and
Limoncello model Fiorito has expanded its presence within the US and can quickly enter the UK market. Fiorito claims to be the one limoncello to hold the ‘Superiore’ hallmark within the Netherlands Launched in 2011, Fiorito (31% ABV) is made with Sicilian lemons and distributed internationally through Dutch spirits firm De Kuyper. The model is
Speyside distillery Cardhu has opened its new customer centre, a part of Diageo’s £185 million (US$258.5m) funding in Scotch whisky tourism. Cardhu’s new customer centre is now open Dubbed the ‘Speyside residence of Johnnie Walker’, the Cardhu customer centre follows the opening of Glenkinchie’s visitor centre within the Lowlands and Clynelish’s visitor attraction within the
Smirnoff proprietor Diageo has partnered with the Nationwide Soccer League (NFL), changing into its first official spirits sponsor. The sponsorship will embrace brand-specific programming resembling accountable consuming campaigns The multi-year sponsorship will contain Diageo-based programming all through the NFL calendar, ‘structured with the NFL fan in thoughts’. Broadcast, digital and social content material shall be
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