Food & Drink

Breaking Bad stars sell minority stake in mezcal brand

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Constellation Manufacturers has acquired a minority stake in Dos Hombres Mezcal, based by Breaking Dangerous actors Aaron Paul and Bryan Cranston, for an undisclosed sum.

Actors Bryan Cranston and Aaron Paul

Lengthy-time pals Aaron Paul and Bryan Cranston with their Dos Hombres model

American actors Paul and Cranston launched Dos Hombres in July 2019. The model made its debut in the UK by division retailer Selfridges final yr.

Dos Hombres will stay independently owned and can proceed to handle, market and produce its mezcals, Svedka vodka proprietor Constellation Manufacturers mentioned.

“We have now fallen in love with all issues mezcal – the method, the neighborhood behind the spirit, the custom,” mentioned Paul. “We had been simply two guys on a quest to discover a spirit that we felt everybody would love, and we’ve put a number of power into this.

“We couldn’t be extra excited for the following chapter with Constellation and persevering with to construct this model. We have now large hopes and goals for Dos Hombres and we’re thrilled that Constellation’s imaginative and prescient for Dos Hombres is aligned with ours.”

The deal was made by Constellation’s enterprise capital subsidiary, which acquired a minority stake in Los Angeles-based Mezcal El Silencio in April 2019.

In September 2020, Constellation made its first outright buy by its enterprise arm when it acquired Kentucky-based brandy producer Copper & Kings.

“Aaron and Bryan have turned their shared ardour for mezcal into a really distinctive model and have created an distinctive liquid that receives frequent reward from each the business and its customers,” mentioned Jennifer Evans, vice-president, Constellation Ventures.

Booming mezcal market

Constellation mentioned the US mezcal class has risen quickly in the previous few years and is predicted to proceed its development trajectory. The US mezcal class grew by 14% in 2020, in accordance with IWSR Drinks Market Evaluation figures cited by the model, whereas ultra-premium variants (priced above US$30) are anticipated to be the biggest and fastest-growing phase throughout the class.

Evans added: “Our aim is to make strategic, minority investments in high-potential manufacturers in rising classes, and the US mezcal market continues to point out nice potential. We’re excited to additional put money into the class with an incredible workforce and model that we really feel has a number of development runway.”

Dos Hombres (42% ABV) is made utilizing espadín agave. The piñas from the vegetation are cooked in earthen pits to launch their sugars earlier than being crushed utilizing a tahona wheel. After fermenting for seven to 10 days, the mezcal is distilled in copper stills.

The model is made within the village of San Luis del Rio, Oaxaca, by third-generation mezcal maker, Gregorio Velasco.

The ensuing liquid affords ‘signature smokiness’ and hints of apple, mango, native Oaxacan fruits and wooden.

Constellation Manufacturers additionally owns Tequila manufacturers Casa Noble and Mi Campo.

We seemed again at some of the latest investments within the mezcal class.

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