Food & Drink

Fiorito Limoncello expands distribution

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Limoncello model Fiorito has expanded its presence within the US and can quickly enter the UK market.

Fiorito Limoncello

Fiorito claims to be the one limoncello to hold the ‘Superiore’ hallmark within the Netherlands

Launched in 2011, Fiorito (31% ABV) is made with Sicilian lemons and distributed internationally through Dutch spirits firm De Kuyper.

The model is obtainable within the Netherlands, the US, Germany, Spain, Israel, Belgium, Finland, Sweden and Australia. Within the US, Fiorito has now entered Texas, Florida and New York.

Fiorito bought 23,000 nine-litre instances in 2020 and claims to be one of many top-selling limoncellos within the Netherlands and Finland.

In response to IWSR 2020 knowledge cited by the model, the limoncello class is rising at charges of greater than 200% in markets akin to Australia.

Fiorito stated it outperforms the class, with 50% progress in mature markets just like the Netherlands and a market share of as much as 35% in Finland.

Franco Fiorito, director of Fiorito Limoncello, stated: “For years we’ve got seen a limoncello momentum coming. By innovating and premiumising the class, Fiorito has led and brought the pattern additional ahead. Now the limoncello momentum is lastly right here.

“We’re excited to see distinctive progress in markets the place we only in the near past began just like the US and Australia. That proves our growth technique to be proper.”

The model stated it attracts new shoppers to the class by tapping into developments akin to low sugar and ‘minimalistic’ packaging. Fiorito has 30% much less sugar on common than its opponents.

Fiorito added: “The explanation for the limoncello momentum is elevated dwelling consumption through the pandemic with shoppers serving limoncello after a meal with mates and family members.

“Already final 12 months we noticed double-digit progress within the on-trade when bars and eating places reopened as a result of individuals ordered what they liked to drink at dwelling. We anticipate this pattern to be even stronger this summer time in numerous nations.”

The model additionally attributes its success to its transfer into the ready-to-drink sector with the launch of Fiorito Limoncello Tonic.

The 250ml canned product, which was created with bartenders, is considered the primary limoncello out there in a pre-mixed choice.

Moreover, Fiorito claims to be the one limoncello to hold the ‘Superiore’ hallmark within the Netherlands.

To hold the Superiore mark, the limoncello should include greater than 300 grams of hand-peeled natural lemons per litre, the model famous. Moreover, the sugar stage should not exceed 250 grams per litre, and the alcohol proportion needs to be between 30% and 32%.

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