Speyside distillery Cardhu has opened its new customer centre, a part of Diageo’s £185 million (US$258.5m) funding in Scotch whisky tourism. Cardhu’s new customer centre is now open Dubbed the ‘Speyside residence of Johnnie Walker’, the Cardhu customer centre follows the opening of Glenkinchie’s visitor centre within the Lowlands and Clynelish’s visitor attraction within the
Diageo
Smirnoff proprietor Diageo has partnered with the Nationwide Soccer League (NFL), changing into its first official spirits sponsor. The sponsorship will embrace brand-specific programming resembling accountable consuming campaigns The multi-year sponsorship will contain Diageo-based programming all through the NFL calendar, ‘structured with the NFL fan in thoughts’. Broadcast, digital and social content material shall be
tenth June, 2021 by Alice Brooker Diageo has expanded its Smirnoff Seltzer line with the launch of a mango and passionfruit flavour. Every can from Smirnoff’s onerous seltzer vary comprises 72 energy In June final yr, Diageo jumped on the onerous seltzer development because it took the US by storm, and launched Smirnoff’s two-flavour range
eighth June, 2021 by Alice Brooker Diageo has revealed new sustainable packaging for its Scotch whisky model Talisker. Talisker’s wider portfolio is anticipated to obtain an analogous sustainable packaging refresh later this yr Isle of Skye-based Talisker 10-year outdated has obtained a packaging makeover with elevated recyclability and decreased plastic parts. Alterations to Talisker’s packaging
eighth June, 2021 by Alice Brooker Diageo has revealed new sustainable packaging for its Scotch whisky model Talisker. Talisker’s wider portfolio is predicted to obtain an analogous sustainable packaging refresh later this yr Isle of Skye-based Talisker 10-year outdated has obtained a packaging makeover with elevated recyclability and decreased plastic elements. Alterations to Talisker’s packaging
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