eighth June, 2021 by Alice Brooker
Diageo has revealed new sustainable packaging for its Scotch whisky model Talisker.
Isle of Skye-based Talisker 10-year outdated has obtained a packaging makeover with elevated recyclability and decreased plastic elements.
Alterations to Talisker’s packaging align with father or mother firm Diageo’s purpose to achieve net zero carbon emissions by 2030, as a part of a 10-year plan.
The packaging weight has been decreased by 6%, with an purpose of decreasing Talisker’s materials utilization by 28 tonnes throughout this yr.
The recyclability of the product has been elevated by 99.8% as regards to weight, whereas the plastic elements have been decreased by 86%. A wooden stopper has changed the unique plastic stopper.
Pranay Chandra, Diageo’s malt whisky advertising and marketing supervisor, mentioned: “Talisker is dedicated to its drive to guard the planet, making certain our whiskies are produced sustainably.
“The brand new packaging will enhance the recyclability of the Talisker portfolio considerably and we’re constantly looking for methods to attain our sustainability objectives.”
The model’s packaging refresh is a part of Talisker’s ‘ongoing dedication to sustainability’ – in 2020, Talisker revealed its partnership with non-profit organisation Parley for the Oceans, on a 3‐yr scheme to guard marine environments.
Chandra added:“Customers are more and more aware of their very own environmental affect.
“We perceive that there’s nonetheless extra to do, but it is a vital step in the direction of our objectives of creating all Talisker packaging recyclable by 2030, in addition to working in the direction of zero waste throughout our provide chain.”
The newly revamped bottle may be bought for RRP £40.49 (US$57.25) from malts.com.