Brand Wagon

Her final stint was at Taproot Dentsu, the place she led the artistic perform for the Mumbai workplace as govt artistic director DDB Mudra has introduced the appointment of Pallavi Chakravarti because the artistic head of the West workplace. Chakravarti will work intently with Rahul Mathew, CCO, DDB Mudra Group to tackle the duty of

A number of manufacturers within the automotive, real-estate and FMCG classes had begun to put money into OOH promoting earlier this 12 months. The outside media trade has as soon as once more misplaced favour with entrepreneurs as numerous states within the nation have imposed restrictions on the motion of public in view of the

(Clockwise from prime left) ANS Commerce co-founders Amit Monga, Nakul Singh, Vibhore Sahare and Sushant Puri Whereas the India e-commerce story goes sturdy, very often manufacturers face a number of challenges; notably they see their join with the shoppers diluting and their function getting upended by marketplaces. It’s merely infeasible for the manufacturers with restricted

Final 12 months, malls had launched initiatives like click on and accumulate and curb-side pick-ups to make sure protected procuring. With the pandemic nonetheless ongoing and several other restrictions in place, malls in India are as soon as once more grappling with low footfall. Regardless of the festive season rush, in FY21 they managed to

The Indian viewers is ever evolving and looking for new options for leisure. The Indian movie trade, which hoped for a extra profitable summer season this 12 months, has needed to maintain again new releases because the second wave of the pandemic rages on. Salman Khan-starrer Radhe grew to become the primary Indian big-budget film to go