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DDB Mudra appoints Pallavi Chakravarti as creative head of West office

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Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as executive creative directorHer final stint was at Taproot Dentsu, the place she led the artistic perform for the Mumbai workplace as govt artistic director

DDB Mudra has introduced the appointment of Pallavi Chakravarti because the artistic head of the West workplace. Chakravarti will work intently with Rahul Mathew, CCO, DDB Mudra Group to tackle the duty of driving the company’s artistic product. Her final stint was at Taproot Dentsu, the place she led the artistic perform for the Mumbai workplace as govt artistic director.

In a profession spanning over 17 years, Chakravarti has been instrumental in constructing efficient model campaigns throughout classes. Her skill to craft compelling narratives is obvious in her physique of labor on manufacturers like Fb, Airtel, Parle, Uber, Pepsi, Instances of India amongst others. Beforehand, she has labored with Saatchi & Saatchi, JWT and Gray.

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“Over the past couple of years, we’ve been slowly gathering momentum as an organisation – No.2 at Effies, topping the brand new biz league, back-to-back Grand Prixs at Spikes Asia and our more moderen efficiency at Kyoorius. And Pallavi is simply the particular person to assist us hold this momentum going and add extra kick to it. She strengthens our perception and our ambition to do surprising work that will get disproportionate outcomes for our shoppers,” Mathew stated.

“I’m right here to construct, to benefit from the artistic course of, to like the enterprise of promoting much more than I already do. I’m right here as a result of it felt like the precise place to be. And I’m trying ahead to the journey,” Chakravarti added on her new position.

The DDB Mudra Group is a advertising and artistic providers group in India, a part of the DDB Worldwide Group. The corporate’s perception that creativity is probably the most highly effective pressure in enterprise comes alive in its partnerships with over 200 shoppers. It presents capabilities from model technique, marketing campaign design, expertise design, digital technique, content material options, media planning and shopping for, analytics and reporting to shopper advertising, by means of company manufacturers –DDB Mudra, 22feet Tribal Worldwide, OMD Mudramax, Interbrand, Observe, TracyLocke and DDB Well being & Way of life.

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