Zero-ABV model Fluére is celebrating its partnership with Andretti United Excessive E with a variety of non-alcoholic cocktails.
The creator of distilled non-alcoholic ‘spirits’ is making a collection of cocktails, every reflecting a racing location of Andretti United Excessive E’s racing collection.
The Excessive E race sees electrical SUVs competing in excessive environments all over the world.
Owned by wellness company Next Frontier Brands, Fluére’s vary of non-alcoholic cocktails can pay tribute to every location internet hosting the off-road race all through the season. These embrace Saudi Arabia, Senegal, Greenland, Brazil and Argentina.
Excessive areas had been chosen with the goal of elevating consciousness of local weather change throughout a various set of environments.
Andretti United Excessive E has additionally revealed its new livery will be changed to reflect the Fluére label and the cocktails being produced for the event.
Roger Griffiths, Andretti United Excessive E crew principal, added: “The partnership between the crew and Fluére is a really thrilling one.
“The ambition to lift consciousness for environmental injury and drive a purpose-led message across the crew’s racing endeavours align with Fluére’s dedication to celebrating the elements of the world that we are going to race in. In doing so, the highlight is being shone on these areas, and the way we are able to all play a component in [helping to] create a greater world of individuals.”
Fluére has unveiled its first non-alcoholic cocktail, Fluére Raspberry, designed in tribute to Lac Rose, in Senegal, the place the second spherical of the Excessive E Championship is being held.
The excessive altitude and excessive salt content material of Lac Rose leads to the water’s algae turning pink, inspiring the raspberry distilled ‘spirit’.
Roiby Gonzalez, chief advertising officer at Subsequent Frontier Manufacturers, mentioned: “Fluére is all about embracing the second and having fun with unbelievable experiences. We wished to create a signature non-alcoholic cocktail for the upcoming Excessive E race that intimately displays Lac Rose and celebrates the distinctive race location.”
Fluére Raspberry is out there for an RRP of £20 (US$28) per 700ml bottle, from Ocado, Amazon and fluéredrinks.com.