Villa Massa unveils vermouths for cocktails

Villa Massa unveils vermouths for cocktails

Zamora Firm has expanded its Villa Massa vary with the launch of a duo of vermouths for bartenders.

Villa Massa vermouths
The brand new vermouths are created ‘for bartenders, by bartenders’

The brand new super-premium expressions are Vermouth Giardino Tradizionale Rosso and Mediterranean Dry.

The bottlings have been made with components from totally different areas of Italy: the Italian Alps for Vermouth Giardino Tradizionale, and Sorrento, a coastal city close to Naples for Mediterranean Dry.

Vermouth Giardino Tradizionale by Villa Massa (16% ABV) is described as a candy vermouth di Torino, made with botanicals comparable to wormwood from Piemonte, bay leaves, coriander, and gentian.

The Mediterranean Dry bottling (18% ABV) is a dry vermouth made with PGI-certified Sorrento lemon peel, like Villa Massa Limoncello. It’s mixed with Mediterranean herbs, spices and botanicals together with wormwood, ginger, juniper, and nutmeg.

The corporate stated the expression is a lighter type than French and Italian vermouths due to its ‘recent citrus style and slight salinity’.

“Ever since its conventional recipe was created in 1890, Villa Massa has been a model recognized for its craftsmanship of premium, genuine Limoncello worldwide,” stated Zamora Firm’s international advertising and marketing and innovation director for spirits, Julian Fernandez.

“In an effort to increase their portfolio of high-quality Italian-made merchandise, Villa Massa has created a great-tasting vermouth crafted in a lot the identical means as its limoncello and amaretto – utilizing solely one of the best all-natural components from particular areas from Italy.”

The vermouths have been created in partnership with bartenders and spirits specialists Chris Patino and Stacey Swenson of Easy Serve, a bartender-focused model company.

Fernandez added: “Our thought was all the time to create a product very best for mixing in each basic and up to date cocktails, in addition to being worthy of sipping by itself.

“To perform this, we collaborated with two skilled US-based mixologists, Chris Patino and Stacey Swenson, who helped us to develop our Vermouth Giardino and so we are able to say they’re made ‘for bartenders, by bartenders’.

“The Vermouth Giardino Tradizionale is ideal paired with fellow premium spirits for a Negroni or a Manhattan, whereas the Mediterranean Dry provides daring citrus notes to the basic dry Martini.”

The Vermouth Giardino vary will launch within the US and Germany in September, adopted by further markets in 2022. Each expressions are priced at RRP US$25.

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