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Scottish producer Brewdog Distilling has launched a brand new vary of spirits, produced at its new distillery in Ellon, Scotland, The Spirits Enterprise can solely reveal.
The brand new distillery was constructed as a result of the unique location was “not match for growth”, Steven Kersley, head of distillation at Brewdog Distilling, defined.
“This has been within the pipeline for a little bit of time. We long-realised we’ve obtained capability constraints on the whisky and rum facet,” Kersley stated. “We’re a whisky distillery that’s obtained a severe gin downside, as we like to explain it.
“However as a result of all of the gear we use to make spirits are intricately linked, as demand for gin and vodka will increase, we are able to’t make as a lot whisky as demand for the gear is taken up by white spirits.”
The gear from the unique distillery has been moved to the brand new website. The brand new facility can even boast a ten,000-litre triple bubble nonetheless – thrice larger than the unique nonetheless.
“That can be our major wash nonetheless, and would be the begin of the rum-, vodka- and whisky-making course of,” Kersley defined.
The triple bubble nonetheless will sit alongside two 3,000-litre pot stills, certainly one of which can turn out to be a full-time spirit nonetheless for whisky manufacturing. There can even be Brewdog’s 19m-tall rectification column.
“It’ll actually permit us to turbo-charge the quantity of whisky we are able to lay down on an annual foundation,” Kersley added. “Proper now, we’re maxed at eight to 9 casks every week, however we should be at 30-35 casks every week.
“The place we’ve got essentially the most quantity and demand is on our vodka, gin and rum, so what time is left over is the place we put our efforts into making whisky. The aim of the ten,000-litre pot nonetheless is to reset the stability a bit, dedicate time and turn out to be much more modern with our whisky programme; simply open the floodgates by way of whisky manufacturing.”
The brand new website sits subsequent to the Brewdog brewery however will function as its personal standalone distillery. There can be a customer expertise, a present store and a tasting room that can have the ability to accommodate “upwards of 30-40 folks”, and can look out over the distillery so friends can see the nonetheless home.
New flavoured rums and packaging redesign
Brewdog Distilling additionally has various new merchandise able to launch, and has rebranded its Lonewolf Gin range and 500 Cuts botanical rum model. Whereas the merchandise will retain their names, the brand new identities will unify every line below the Brewdog model.
“This can be far more of a Brewdog-led identification, and the best way that’ll look is we’ll use some symbiotics and types that folks recognise with Brewdog, and switch that onto spirits however in an genuine means,” Kersley defined.
The five hundred Cuts Spiced Rum liquid will stay the identical however has been given a brand new packaging design. Will probably be joined by three new flavoured expressions: Coconut and Vanilla, Pineapple and Mango, and Cherry and Darkish Chocolate.
Every rum has an ABV of 40% and can retail for RRP £24 (US$33) per 700ml bottle.
Kersley and his workforce pulled collectively varied flavours they loved to create a “melting pot of concepts” for the collection.
“We wished to take the tropical expectations of rum in a barely totally different course and so we checked out what flavours would work with the rum we’ve got,” Kersley stated. “We instantly had a transparent tropical course, and pineapple and mango are lead flavours in that section.
“Then we considered a dessert rum, and we ended up getting into a black forest chocolate gateau course.
“After which we wished to play on a basic however do our means authentically. Coconut and rum have been finest buds for nevertheless a few years now, and that is most likely my favorite of the three. We’ve taken toasted coconut and infused that into the rum, which balances out with the molasses and enhances the burnt-sugar flavour, whereas making an excellent vivid drink.”
New vodka vary: Seven Day Vodka
As well as, Brewdog Distilling has created a brand new vary of vodkas: Seven Day Vodka.
The identify is a nod to the seven days it takes Brewdog to make its vodka from scratch.
The road-up contains unique Brewdog Seven Day Vodka and three flavoured expressions: Seven Day Vodka Passionfruit and Vanilla, Seven Day Vodka Rhubarb and Lemon, and Seven Day Vodka Raspberry and Lime.
Every expression sits at 40% ABV and can retail for RRP £25 (US$34) per 700ml bottle.
“For this vary we’ve infused our vodka with pure flavours,” Kersley defined. “The thought behind this vary was that it has to work with soda, but in addition work with a few of our favorite cocktails.
“We’ve got a four-pack of [ready-to-drink] cocktails utilizing our Lonewolf Gins, and two standout favourites from everybody who purchased the pack was the Negroni and the Pawstar Martini. The massive inspiration for flavoured vodka passionfruit and vanilla vodka got here from that cocktail pack; everybody liked it.”
The Rhubarb and Lemon expression brings a “little yuzu and lemongrass to create a degree of complexity and distinction, which I believe takes our vodkas to a different degree”, Kersley added.
With the Raspberry and Lime, Kersley and his workforce discovered “raspberry distils rather well into vodka” and took inspiration from a standard raspberry-flavoured Scottish dessert, cranachan.
The brand new spirits can be found to pre-order within the UK from Brewdog.com as of as we speak (Monday 4 October). The merchandise can be rolled out to worldwide markets, together with the US, from 2022.
RTD growth
When it comes to the RTD vary, Kersley added: “We’re at present engaged on what that RTD vary may appear to be. We had an awesome alternative for a constructive preliminary launch again in March or April, so we’re making an attempt to take that vary and have a look at a few issues.
“One is format, how will we need to serve it with a sustainable view? We need to make it possible for the packaging is as planet-friendly as potential and get the vary proper.
“We’ll positively have the Negroni in there, then the opposite three we’re engaged on are nonetheless to be confirmed. Throughout the total vary, I think about we’ll take one or two from every of the spirits we’ve created and put them into an RTD.”