Need to uncover which celeb spirits have obtained probably the most consideration on-line? We’ve rounded up the highest seven manufacturers launched by huge names, in accordance with their social media follower depend.
Traits come and go, however stars venturing into the spirits trade and launching their very own alcohol manufacturers appears to stay a relentless. Excessive-profile names have been attaching themselves to the likes of gin, Tequila, and vodka for some time now, and their companies have gained a cult following – some greater than others.
We’ve rounded up the manufacturers which have carried out greatest on social media, gaining probably the most followers on platforms Fb and Instagram mixed. Analysis was carried out by alcohol stockist Drink Finder.
Preserve scrolling to find which celebrity-launched spirits manufacturers ranked highest.
Follower depend: 357.9k
Diageo signed former England soccer participant and OBE David Beckham in 2014 to debut Scotch whisky brand Haig Club, alongside music mogul Simon Fuller. The model ranks in seventh place in opposition to different celeb-owned spirits bottlings, having gained a complete of 357,900 followers throughout the board since its launch. In April this yr, the brand new Haig Membership Mediterranean Orange was launched within the UK. In 2020, the model additionally unveiled its ready-to-drink cans.
Follower depend: 376k
Hollywood actor Ryan Reynolds retains his fingers in a number of pies, with certainly one of his ventures together with Wrexham AFC – the soccer membership he co-owns with It’s At all times Sunny in Philadelphia star Rob McElhenney – which sometimes collaborates with Aviation Gin.
Reynolds invested in the brand in 2018, and in 2020 it was acquired by Diageo in a take care of as much as US$610 million. Reynolds’ fanbase clocks in at 376,000 followers throughout Instagram and Fb.
Follower depend: 385k
The celebs from TV collection Breaking Dangerous announced the launch of their mezcal brand on social media in July 2019, and have since gathered a neighborhood of 385,000 followers. Lately, Constellation Manufacturers acquired a minority stake in Dos Hombres for an undisclosed sum.
The liquid is made within the village of San Luis del Rio, Oaxaca, by third-generation mezcal maker, Gregorio Velasco.
Follower depend: 722ok
Protecting Up with the Kardashians actuality star Kendall Jenner launched her 818 Tequila model earlier this year, and is unsurprisingly making waves throughout social media platforms.
The Tequila model has amassed a following of 722,000, and partnered with industry nonprofit Sacred Agave in October to discovered the 818 Bricks Program. The initiative turns post-production agave fibres into bricks that can be utilized to construct homes, faculties and extra.
Jenner is quickly constructing the model, and not too long ago created a range of merchandise, with gross sales ‘serving to to assist sustainability efforts’.
Follower depend: 856ok
The Rock has conquered quite a lot of ventures – from wrestling to music to movie. Now, he has emerged profitable with the launch of his Tequila model, alongside together with his enterprise companions Dany Garcia, Ken Austin and Jenna Fagnan.
Virtually one yr after its launch in 2020, Teremana Tequila introduced it was increasing its manufacturing capability because it targeted one-million-case sales in February this yr. This was adopted by the revealing of a branded tour bus – known as the Mana Mobile – and extra advertising funding: the model aired an advert during the Super Bowl, pledged US$1m to the on-trade by way of its ‘Guac on the Rock’ marketing campaign, and created the ‘Bring the Mana’ line of merchandise, that includes t-shirts, hoodies, hats and zip-up sweaters adorned with the Teremana Tequila brand. The model’s newest transfer is including to the Tequila vary, with a Teremana Añejo bottling.
Two years of exercise has gained Teremana Tequila 856,000 followers on social media.
Follower depend: 1.09m
Rapper Sean ‘Diddy’ Combs was early to the spirits recreation, having entered right into a strategic alliance with Diageo in in October 2007.
The enterprise resulted in Combs changing into the model ambassador for ultra-premium vodka Cîroc by way of Combs Enterprises.
By 2014, the model was promoting greater than two million instances per yr. Current exercise contains rolling out a limited edition white grape flavour, donating US$1 million to a nine-hour on-line dance-a-thon hosted by Combs, and releasing Cîroc Pomegranate earlier this yr.
Follower depend: 1.76m
Vampire Diaries stars Ian Somerhalder and Paul Wesley found their mutual love of Bourbon and launched Brother’s Bond collectively this yr. The model noticed the ‘most profitable pre-sale launch’ within the historical past of Reserve Bar, and expanded its US availability because of this.
The title of the model is a nod to the actors’ former roles in supernatural drama The Vampire Diaries, the place they performed brothers, in addition to their shared love of Bourbon and the ‘brotherhood they’ve fashioned through the years’.
Final month, the pair donated US$50,000 to non-profit organisation Kiss the Ground, which seeks to reverse local weather change by way of regenerative agriculture.
Somerhalder and Wesley declare the prize of being probably the most adopted celeb alcohol model, with their Bourbon model follower depend clocking in at 1.76m.
The Spirits Enterprise not too long ago caught up with the duo to find out about their plans for the brand.