Viacom18 brings Vivek Mohan Sharma on board as head of branded content

Vivek Sharma will report back to Mahesh Shetty, head – community gross sales, Viacom18.

Media and leisure community Viacom18 has appointed Vivek Mohan Sharma as head of branded content material. In his new position, Sharma shall be liable for main branded content material and options on the community stage. Individually, he shall be liable for driving branded options for Viacom18’s Hindi mass leisure, regional leisure and youngsters TV clusters leveraging its broadcast and social attain. Along with this, he may even work with present groups at Youth, music and English leisure in addition to the community’s digital play VOOT to herald synergies and dial up advertiser funded content-driven development. Vivek Sharma will report back to Mahesh Shetty, head – community gross sales, Viacom18.

“We live in a world filled with too many selections which nevertheless have more and more minimal differentiation amongst them. Branded content material has the potential to deliver forth this differentiation and join with audiences in a extra participating and emotional capability. Together with his versatile expertise in management roles throughout industries, Vivek Sharma is greatest poised to deliver collaborations throughout our model choices and create distinctive propositions for our purchasers which are related and result-oriented,” Mahesh Shetty, head- community gross sales, Viacom18, acknowledged.

An trade chief with near twenty years of expertise in enterprise administration, income and advertising and marketing spanning throughout media, telecom and banking sectors, Vivek Sharma, together with his deep trade insights has led management roles at Mirchi, Idea Cellular, Deutsche Financial institution and ICICI Bank up to now. Previous to becoming a member of Viacom18, Vivek labored as head- digital enterprise and labored in the direction of remodeling Mirchi to a dominant digital content material and options model. A graduate from Delhi College, Vivek Sharma has accomplished his post-graduation in administration from T.A. Pai Administration Institute, Manipal.

“Manufacturers in the present day are creating moments and mindshare that stays with the viewers for lengthy. Branded content material acts because the bridge, bringing in options that actually join the model with its shoppers in an attractive and efficient method. I stay up for drive worth, innovation and general development in my new position at Viacom18,” Vivek Mohan Sharma mentioned.

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