Viacom18 appoints Viraj Raje as the head of programming for Colors Marathi

Previous to becoming a member of Colours Marathi, Viraj Raje has labored with Disney+Star India, Reliance – Massive Productions, and as a contract movie director.

Viacom18 has appointed Viraj Raje as the top of programming for Colours Marathi. In his new position, he shall be liable for managing the channel’s content material technique and inventive framework. Marathi leisure, particularly on tv, caters to audiences with extraordinarily various preferences – connecting viewers in each city metros in addition to rural components of the state, Ravish Kumar, head – regional leisure (Kannada and Marathi clusters), Viacom18 stated. “Colours Marathi has been paving the trail for content material that resonates with this various viewers, bringing tales which are trendy but seeped into the tradition of the land. Viraj Raje’s wealthy expertise within the leisure business and information concerning the pulse of the Marathi viewer will assist us additional improve the channel’s footprint and convey delight to our audiences,” he added.

With over 25 years of expertise within the business, Raje has led artistic groups throughout Marathi tv and movies. Previous to becoming a member of Colours Marathi, Viraj Raje has labored with Disney+Star India, Reliance – Massive Productions, and as a contract movie director, whereby he has revolutionised the Marathi leisure by creating novel and fascinating content material. “Content material creators as we speak have to be subservient to the truth that to captivate the viewers’s curiosity, one must deliver the fitting stability of novelty and mass attraction,” Viraj Raje, Head of Programming, Colours Marathi, stated.

Viacom18 Media Pvt Ltd is a home of manufacturers that provides multi-platform, multi-generational and multicultural model experiences. A three way partnership of TV18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines leisure in India by touching the lives of individuals by means of its properties on-air, on-line, on-ground, in-shop and thru cinema.

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