Food & Drink

The world’s top-selling ready-to-drink brands

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eighth July, 2021 by Kate Malczewski

The recognition of ready-to-drink drinks has soared over the previous 12 months, with exhausting seltzers paving the best way. We check out the performances of the world’s million-case-selling manufacturers.

Best-selling RTDs

The RTD class continued its spectacular upward trajectory in 2020

Even a 12 months as difficult as 2020 couldn’t gradual the expansion of the seemingly unstoppable ready-to-drink (RTD) class. RTD gross sales skyrocketed 15.8% in 2020, reaching 648.8 million nine-litre instances, in accordance with Euromonitor Worldwide.

Huge-name manufacturers and unbiased producers alike launched their very own canned and bottled cocktail ranges to faucet into the ever-increasing thirst for on-the-go choices.

The class’s success was so nice that it has now overtaken total spirits in terms of volume sales within the US, and is about to grow to be the second-biggest beverage class there later this 12 months (IWSR Drinks Market Evaluation).

Onerous seltzers continued to play a key position within the success of the broader RTD class, with one alcoholic glowing water model particularly considerably outperforming each different RTD producer.

For our current Brand Champions 2021 report, we gathered knowledge on the quantity gross sales of the world’s million-case-selling RTD manufacturers, from canned cocktails to exhausting seltzers. Right here, we run via the numbers to showcase the six prime sellers.

Click on via the next pages to find the highest six best-selling ready-to-drink manufacturers, listed so as of their nine-litre case gross sales.

Information is listed to at least one decimal place for ease of studying, however the proportion modifications are primarily based on the total knowledge equipped to The Model Champions 2021.

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