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818 Tequila, the model created by Holding Up with the Kardashians star Kendall Jenner, has reported gross sales of 136,000 instances in its first seven months of enterprise.
The model claims that this determine, equal to 1.5 million bottles, makes it the ‘best-selling new Tequila of 2021 in the USA’, citing IRI’s complete US, multi-outlet and comfort knowledge for the 52 weeks ending 31 October 2021.
Jenner’s Tequila vary – consisting of blanco, reposado and añejo expressions – launched in May, first rolling out in California.
Upon its launch, the model mentioned its shares have been quickly promoting out. In July, Mike Novy, 818’s president and chief working officer, instructed The Spirits Enterprise that sales had already exceeded the figures forecast for its first two years of operation.
818 is now obtainable in 32 states throughout the US.
“We’re thrilled to see the expansion of 818 Tequila and gross sales proceed to outperform our expectations,” mentioned Novy. “The elevated flavour profiles of 818 Tequila have been created to introduce a flourishing market to a Tequila expertise they will savour.
“Kendall is a powerful feminine voice within the business, main a model that stands for sustainability, whereas additionally delivering award-winning style.”
In October, 818 teamed up with Sacred Agave, a non-profit that helps the agricultural Mexican communities that produce agave spirits. By the continuing partnership, the organisations have created the 818 Bricks Program, which turns uncooked, post-production agave fibres into bricks that can be utilized to construct constructions similar to faculties in the area people.
Earlier this month, Jenner launched a range of merchandise for 818, with gross sales serving to to assist Sacred Agave.
The Tequila model just lately made its first appearance in the UK market, and revealed plans to expand globally next year with a luxury-focused strategy.