Writer’s Alley

A Kantar research that occurred for over 10 years revealed that common advertisements with and with out celebrities are in reality on par by way of effectiveness By Disha Bhattacharya Be it tea, bathroom cleaners or expertise; celeb endorsements have all the time been a rage in India. Associated Information However, as Digital AdEx has

headless commerce, Rajiv Kumar, StoreHippo, buyer expertise, client behaviour, headless commerce options By Abhinav Arora Three pivotal moments up to now few years that influenced en masse digital adoption in India: One, the jio launch; two, demonetisation; and three, the pandemic. As and when extra eyeballs transfer on digital, the advertising and marketing naturally must

When adopting headless commerce, the artistic workforce for the frontend focuses extra on optimising consumer expertise and the interface to drive engagement and conversions. By Rajiv Kumar E-commerce corporations are all the time innovating and striving to supply their prospects distinctive omni-channel experiences. To remain forward and keep related, sensible manufacturers are continually looking out

In India, advert campaigns and communication concerning monetary planning has stereotypically focused cis-heterosexual, married households. By Terence Dsouza Yearly on the first of June, rainbows are all of a sudden seen on model social media pages, campaigns speaking in regards to the LGBTQ+ group dominate the advert area and model endorsements saying “Love is Love”

Because the digital panorama continues to rework the advertising panorama, manufacturers, too, perceive how they should modify their enterprise targets and methods accordingly. By Raghav Bagai The devastating influence of coronavirus has hit each sector and has modified the lives of many, which resulted in companies and other people attain a grinding halt. Effectively-established corporations