Writer’s Alley

The variety of energetic social media customers grew by 13.2 % in 2020 By Kartik Walia The web age fully reworked the way in which manufacturers talk with their customers. From vinyl billboards to net banners, advertising and marketing has modified lanes in the previous few a long time. From being a tiny phase of

Because the begin of the pandemic, quite a few retailers have aced their technological know-how of their enterprise capacities to drive buyer engagement and assure enterprise development. By Jatin Ahuja For any enterprise to achieve success, expertise performs an equally vital position because the product, worth, and packaging. The place an absence of automation within

The sector of influencer advertising and marketing is right here to say, opening some main alternatives for manufacturers that appropriately harness this instrument. By Neha Puri The pandemic opened new avenues within the area of digital advertising and marketing owing to the sudden enhance in digital media visitors. With this got here an surprising surge

The perfect a model can do to safeguard its pursuits — that too, solely to an extent — is to enter into as complete a contract as doable By Samit Sinha Celebrities don’t come low-cost. The larger a star’s fame, the extra money a model has to spend to bask within the glow of their

Model campaigns that should be within the highlight this week By Gokul Krishnamoorthy Nykaa | Kay Konversations | Breaking the Bodily Stereotypes Associated Information [embedded content] [embedded content][embedded content] This ongoing sequence from Nykaa continues to face out with true tales that ring a bell. Within the final couple of movies within the content material