The Venezuelan rum model has its coronary heart set on world domination – and has the right plan to realize its lofty ambitions, as the corporate’s advertising director explains. Obsessed with rum: Lucia Alliegro, advertising director Ron Carúpano How lengthy have you ever been working Ron Automotiveúpano? I’ve been working with Ron Carúpano for over
Rum
Two new single barrel rums from the sourcing maestros at Holmes Cay, the primary releases for 2021. (4 extra are sizzling on their heels.) Let’s dive in. Holmes Cay Single Cask Rum Guyana Uitvlugt 2003 – Guyana Uitvlugt (pronounced eye-flot) 2003 was distilled at Guyana’s Diamond Distillery on a French Savalle four-column nonetheless. The Uitvlugt title
4th June, 2021 by Nicola Carruthers American singer Bruno Mars has expanded his Selvarey Rum vary with a coconut-flavoured variant and kicked off a brand new marketing campaign. Bruno Mars stars within the first video for his new Selvarey Rum marketing campaign In November final yr, Mars relaunched his Selvarey Rum brand with an up
2nd June, 2021 by Kate Malczewski Venezuelan rum producer Diplomático has opened entries for its UK cocktail competitors, Combined Consciously. The champion of Diplomático’s cocktail competitors will win a visit to the model’s distillery in Venezuela Combined Consciously duties bartenders with crafting sustainability-focused cocktails, for the prospect to win an all-expenses-paid journey to Venezuela in
On the finish of 2020, Jamaica’s Hampden Property Distillery launched the primary in a brand new annual sequence of rums which might be designed to boost its profile available on the market. The distillery, which has been operating for lots of of years, solely started producing merchandise below its personal label in 2018. (Earlier than
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