Food & Drink

Bruno Mars debuts Selvarey Coconut

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4th June, 2021 by Nicola Carruthers

American singer Bruno Mars has expanded his Selvarey Rum vary with a coconut-flavoured variant and kicked off a brand new marketing campaign.

Bruno Mars with his Selvarey Rum range

Bruno Mars stars within the first video for his new Selvarey Rum marketing campaign

In November final yr, Mars relaunched his Selvarey Rum brand with an up to date design. Launched in 2014, the vary features a white rum and a chocolate-flavoured five-year-old expression.

The brand new Selvarey Proprietor’s Reserve, out there completely by means of Reserve Bar, bought out two hours after being stocked. It’s made with rums aged between 15 and 25 years, and priced at US$149.

The most recent addition to the gathering is Selvarey Coconut, which seeks to ‘elevate’ Piña Colada cocktails. It’s made with two-year-old rum and infused with coconut essence.

The brand new expression presents hints of recent coconut water, key lime pie, pineapple and tres leches cake.

The signature cocktail for the bottling combines Selvarey Coconut, pineapple juice and coconut water to make the Skinny Piña Colada. Alternatively, it’s endorsed served with a splash of soda water or combined with recent juice.

Bottled at 30% ABV, Selvarey Coconut is priced at US$32 per 750ml.

The model additionally revealed the primary instalment of its Tropical Luxurious, Wherever You Are marketing campaign. Mars directed and stared within the marketing campaign’s flagship video alongside rapper Anderson Paak, whereas singer-songwriter James Fauntleroy lent his singing voice to the spot.

“Rum is admittedly synonymous with pleasure,” mentioned Mars. “Anybody holding a great rum cocktail is precisely the place they wish to be. That’s what I wished individuals to really feel with this marketing campaign.”

The spot is out there to look at beneath through YouTube, with extra content material to be rolled out this summer time.

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