Despite fears drinkers would hit the hard stuff at the start of lockdown, many switched to low- and no-alcohol serves for health and wellness purposes. The Spirits Business looks at how this burgeoning sector has welcomed them. Health has become big business. According to latest estimates, the value of the global wellness industry sits at
Draw-In
When he’s not co‐hosting podcast Agave Road Trip, the founder of non‐profit Sacred is working hard to support rural Mexican communities. Lou Bank, founder of non-profit Sacred What is Sacred? Sacred is a US‐based not‐for‐profit that helps improve quality of life in the rural Mexican communities where heritage agave spirits are made. I started fundraising
Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit. Dwayne ‘The Rock’ Johnson co-founded Teremana Tequila in March 2020 In 2013, actor George Clooney and his business partner,
Leaving the powerhouse of Diageo for a small start-up took courage, but Jeff Kozak, CEO of whiskey brand Whistlepig, has made a real success of things. Jeff Kozak, CEO of Whistlepig For rye whiskey aficionados, Whistlepig is one of the leading names in the business. Though the brand is still relatively small in the grand
The master distiller and founder of G’Vine owner Maison Villevert tells us about his plans to establish new distribution arms and the company’s ambition to become a key player in French whisky. Jean-Sébastien Robicquet, oenologist, and founder and president of Maison Villevert What do you have planned to mark Maison Villevert’s 20th anniversary this year?