With the right approach and a healthy marketing budget, a brandy producer could pitch their products into the minds of a new generation of drinkers. As our latest taste test discovered, the liquid on the market is full of promise – and taste. Brandy found itself embroiled in the US‐EU tariff war last November. The
Draw-In
The increasing popularity of France’s native spirit has been met by quality products across the board, as this year’s blind-tasting competition shows. Global Cognac sales have gone from strength to strength in recent years. Despite a blip in volumes in 2020 because of the pandemic, sales are set to bounce back over the coming years.
Bartender Deano Moncrieffe runs Hacha, London’s acclaimed agave spirits bar, home to the famed Mirror Margarita. But rather than resting on his laurels, he is determined to increase the industry’s diversity. Deano Moncrieffe at his London-based agave spirits bar Hacha From bar backing in Paris to being a global Tequila ambassador for Diageo, Deano Moncrieffe
As certain countries regain control over Covid-19, the global travel retail sector is examining how it can attract travellers when they start flying again. The Spirits Business explores how gin producers are preparing for the channel’s revival. Gin/genever volumes in GTR grew by a CAGR of 9.8% between 2014 and 2019 Gone are the days
After a long dependence on the on-trade, cocktail bitters were forced to change course last year. As The Spirits Business reports, they have become a must-have in homes worldwide thanks to the rise of premium do-it-yourself serves. These are clearly very tough times for the hospitality business in general, and not everybody will make it,”