Brand Wagon

Solely 19% of Indians use liquid detergents for laundry machines whereas 40% nonetheless choose to make use of powders From sleeping pods to ear pods and now detergent pods have been added to the listing of selection. A single-use detergent capsule, pods/photographs have been designed for stain elimination, cleansing and cloth care created for laundry

Aalok Oke, Yogesh Suradkar, Rajesh Gopal have additionally been elevated to totally different roles L’oréal India on Monday introduced the elevation of 4 leaders from the India administration staff to regional management roles spanning South Asia, Center East and North Africa (SAPMENA) zone. Kavita Angre, director – shopper and market insights and media, will now

As per the report, sharp price rationalisation measures and digitalisation of content material will result in a revival in profitability to 9-10%. The print media sector in India will attain solely contact 75% of its fiscal 2020 income mark regardless of witnessing 35% on-year progress this fiscal, on a low base in FY22, in line

There was a marked improve within the variety of complaints towards F&B advertisements through the Covid-19 pandemic The Promoting Requirements Council of India (ASCI) has signed an settlement with the Meals Security and Requirements Authority of India (FSSAI) to safeguard shoppers towards deceptive claims in meals and beverage (F&B) commercials. The settlement was signed within

The mandate was received after a carefully contested multi-agency pitch VMLY&R has been appointed the agency-on-record (AOR) for Jockey’s digital communication mandate in India. The company’s scope will embody digital technique, planning and inventive options to maintain and develop Jockey’s place within the innerwear and athleisure class, throughout all digital platforms. The mandate was received