seventh June, 2021 by Kate Malczewski Analysis marketing consultant Model Finance has launched its annual rating of the world’s most respected spirits. In a tough 12 months, even the largest of manufacturers suffered losses – however a couple of giants managed to flourish. Right here, we reveal the highest 10. Chinese language baijiu manufacturers made
Bacardi
1st June, 2021 by Kate Malczewski Bermuda-based rum producer Bacardi has added three new flavours to its vary of ready-to-drink (RTD) cocktails. Bacardi has prolonged its vary of canned cocktails Final 12 months, Bacardi tapped into the RTD pattern with the launch of its Actual Rum Canned Cocktails vary, that includes flavours Bacardi Lime &
twentieth Might, 2021 by Kate Malczewski Bacardi has escaped a £51.5 million (US$73 million) lawsuit raised by its former distribution companion Brown-Forman. Bacardi and Brown-Forman ended their 18-year partnership in April 2020 On Wednesday (19 Might), a London court docket decided that Bacardi UK shouldn’t be required to make funds its subsidiary allegedly owes Brown-Forman
27th April, 2021 by Melita Kiely Independent company Bacardi has promoted Kerry Carr to its global leadership team as senior vice president global performance management. Kerry Carr has been promoted to Bacardi’s global leadership team Carr’s responsibilities will be extended to include revenue growth management and Bacardi enterprise services, in addition to her existing responsibilities
26th April, 2021 by Nicola Carruthers Bacardi-owned Grey Goose vodka kicked off a new campaign for its lower-ABV Essences range during the Oscars pre-show – the brand’s biggest marketing investment since its launch. The 60-second film highlights the ingredients used in the Grey Goose Essences range In February 2021, Grey Goose vodka released the 30%