thirtieth July, 2021 by Nicola Carruthers
Non-alcoholic ‘spirits’ model Strykk has launched a vanilla-flavoured ‘vodka’ to faucet into in style serves such because the Espresso Martini.
Strykk Not Vanilla V*dka is described as an alcohol-free ‘spirit’ various for vanilla vodka cocktails equivalent to a Passionfruit Martini. In accordance with the CGA Combined Drink Report Q3 2020, the serve accounts for one in 5 cocktails served within the UK.
Strykk was launched in 2018 by Alex Carlton, the founding father of Funkin cocktail mixers.
In June 2019, Funkin and Irn-Bru proprietor AG Barr acquired a 20% stake in Elegantly Spirited, producer of Stryyk, for £1 million (US$1.2m).
Carlton, Elegantly Spirited CEO, stated: “With 8.6 million drinkers trying to scale back their alcohol consumption, Strykk Not Vanilla V*dka represents an enormous trade-up alternative, giving shoppers a non-alcoholic various to a favorite flavoured spirit.
“Customers need to preserve social rituals and with the introduction of Strykk Not Vanilla V*dka, drinkers can keep within the spherical and luxuriate in cocktails, equivalent to a Passionfruit or Espresso Martini, minus the alcohol.”
Along with vodka-based cocktails, Strykk recommends mixing the bottling with cola.
The vanilla-flavoured expression joins the Strykk vary, which incorporates alcohol-free options to gin, rum and vodka, in addition to a ready-to-drink range. The model has listings with Tesco, Amazon and Ocado.
Like the remainder of the core vary, Strykk Not Vanilla V*dka is priced at RRP £18.99 (US$27) per 700ml. It’s distributed within the UK by Funkin Cocktails.