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Within the spirits trade, it’s more and more widespread to see releases “by” or “from” big-name celebrities and influencers. Because it seems, Emmy Awards don’t all the time equate with unbelievable pours from sourced product. However what if the influencers are endemic to the spirits house? What if their declare to fame is the content material they produce round liquor, or a specific class thereof?
That’s the query raised by Pursuit Spirits’ newest launch, Pursuit United, a mix of straight bourbon whiskies from the hosts of the favored and long-running podcast Bourbon Pursuit. Based by its co-hosts Kenny Coleman and Ryan Cecil, Pursuit Spirits has been releasing single barrel, sourced bourbons since 2018. Pursuit United — first launched in restricted portions in January 2021 — is an effort to supply a extra constant taste profile throughout small batch releases. A second, bigger launch of 9,342 bottles hit the market in July 2021, which we sampled for this evaluate.
In fact, Coleman and Cecil aren’t the standard influencers-turned-spirits salesmen. Their podcast is among the largest within the whiskey house and accrues an estimated 1.5 million streams per 12 months, specializing in interviews with folks from all corners of the bourbon trade, in addition to weekly bourbon evaluations. Coleman and Cecil leveraged these connections (and skilled palates) to start sourcing their very own mix, and the ensuing Pursuit United comes from distilleries throughout three states. Be aware that Pursuit Spirits has not launched a share breakdown or age statements for its sourced elements, which embody:
- Kentucky (Bardstown Bourbon Firm)
- New York (Finger Lakes Distilling)
- Tennessee (undisclosed, although the Pursuit Spirits crew specifies it doesn’t come from Tullahoma, the well-known residence of George Dickel)
Pursuit United’s tagline is “An Journey in Daring Flavors,” and our pattern backed up that assertion from nostril to complete. The nostril hits shortly with heavy caramel, baking spice bordering on gingersnaps, and a bit extra warmth than anticipated from a 108 proof bourbon. On the tongue, the primary impressions are burnt sugar (or a really, very darkish caramel), toast, and a dry or semi-sweet chocolate. Orange peel hits on the mid-palate, and followers of Bardstown Bourbon Firm will discover some acquainted flavors powering by way of that harken again to that distillery’s Discovery Series #4. As with the nostril, the bourbon itself drinks somewhat hotter than the proof would possibly indicate, however it’s not an disagreeable warmth.
The end is at first dominated by heavy orange peel and citrus, which supplies approach to chocolate notes that supply an aftertaste a bit like a malted milk ball. (This could possibly be an enormous constructive or unfavourable, relying in your style preferences.) The flavour lingers, and whereas the nostril develops and modifications a bit with just a few drops of water, the end is remarkably constant between sips.
Pursuit United fulfills its promise of brining daring flavors to the blended and sourced whiskey recreation, although the heavy chocolate notes all through imply it might not be a winner for some choosy bourbon aficionados. We’ll have an interest to see how constant the flavors keep throughout upcoming releases.
Pursuit United’s July 2021 launch is out there by way of choose on-line retailers and on cabinets in Colorado, Georgia, Illinois, Kentucky, Tennessee, and Texas.
108 proof.
A / $65 / pursuitspirits.com
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Pursuit United Blended Straight Bourbon
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