‘Lighter spirits’ brand Quarter launches

‘Lighter spirits’ brand Quarter launches

New UK-based model Quarter has debuted a low-ABV gin various, the primary in its vary of ‘lighter spirits’.

Lighter spirits brand Quarter is low-ABV gin
Quarter G/N sits at 12% ABV

Quarter was based by hospitality veterans Fabian Clark and Rohan Radhakrishnan, with the goal of offering choices that sit between full-strength spirits and non-alcoholic options.

“With Quarter, we would like folks to nonetheless really feel the thrill, the heat of the alcohol and to expertise it extra like a full-strength drink, slightly than a closely diluted model,” Radhakrishnan informed The Spirits Enterprise.

“We wished to supply a brand new method to average spirits, as a substitute of abstaining from alcohol altogether.”

The model plans to unveil an array of lower-alcohol ‘spirits’ within the coming months, and has kicked off its vary with the launch of Quarter G/N, a 12% ABV bottling impressed by London Dry gin.

The gin various was created in collaboration with former Diageo head distiller Anthony Wilson. The group trialled greater than 50 distillates earlier than selecting the ultimate recipe, which is produced by way of copper pot distillation, utilizing botanicals together with grapefruit, orange and, after all, juniper.

“Our Quarter G/N is made utilizing the very same course of as you’ll a full-strength spirit,” Clark famous.

The model suggests serving G/N with tonic, or making an attempt it in a lower-strength Martini.

Quarter G/N is now accessible to buy on www.quarterproof.com for an RRP of £27 (US$37.36).

Earlier this 12 months, we explored how low-and-no manufacturers are reshaping the spirits industry.

Leave a Reply

Your email address will not be published. Required fields are marked *

5 + 15 =