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Pragya Bijalwan joins Crompton as chief marketing officer

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She will be leading the marketing, advertising and overall communication initiatives of the companyShe might be main the advertising and marketing, promoting and total communication initiatives of the corporate

Shopper electrical firm, Crompton Greaves Consumer Electricals Ltd. has introduced the appointment of Pragya Bijalwan as its new chief advertising and marketing officer. Bringing together with her an expertise of greater than 16 years throughout the gas, oil and paints business, she might be main the advertising and marketing, promoting and total communication initiatives of the corporate.

“I sit up for being part of this model that regardless of having a really robust client franchise, accords prime precedence to adapting and evolving as per their altering wants. As we transfer into a brand new publish–pandemic period, which is a difficult but thrilling time for the model, our aim is to additional strengthen our main positions in key classes whereas accelerating development in new classes by significant innovation. This might be supported by our built-in communication strategy,” Bijalwan mentioned on her new position.

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In her final position previous to becoming a member of Crompton, Bijalwan has labored with Castrol India Restricted the place she led product improvements, model campaigns and know-how based mostly modern options. She has additionally labored with AkzoNobel India Ltd and Hindustan Petroleum Corporation beforehand. She additionally brings together with her robust data on client insights, model administration, influencer advocacy, innovation and digital advertising and marketing.

“Crompton is seen as a dependable model that has been trusted for generations. Our focus over the previous few years has been to make the model extra aspirational and thus construct a stronger reference to the youthful shoppers. I consider Pragya, together with her different and in depth expertise throughout industries, is nicely outfitted to take the model ahead on this journey. I welcome Pragya to this position and sit up for working intently together with her to make Crompton India’s most cherished client electricals model,” Mathew Job, government director and CEO, Crompton Greaves Shopper Electricals Ltd. added.

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