Motivator India has received media mandate for on-line eyewear market Spexmojo. As part of the mandate, Motivator shall be accountable for the model’s conventional and digital media duties together with media technique and planning, media funding, media activation, and content material. The account shall be dealt with out of its Bangalore workplace.
“At Motivator, we’re repeatedly honing our experience to cater to the wants of rising manufacturers. There’s a mutual alignment of ambitions as SpexMojo drives in direction of turning into India’s largest eyewear discovery platform. We sit up for assist gasoline their development journey,” Mausumi Kar, managing director, Motivator, stated.
Spexmojo, is a three way partnership of GKB Hitech and Shivkumar Janardhanan, former CEO, Essilor India. In line with Shobit Gupta, promoter director, Spexmojo Applied sciences, the concept that Spexmojo is implementing will revolutionise the optical business in some ways, from sourcing high quality merchandise to dishing out the selection of the shoppers in a no-compromise buy journey. Working with Motivator will usher in effectiveness in communication of this new thought, Gupta famous.
“We’re speaking a few disruptive mannequin and providing that’s going to revolutionise the attention care class. We share the Spexmojo group’s ardour and are completely thrilled to work intently with the model proper from the onset”, Eeshita Ghosh, common supervisor, Motivator, said.
Motivator, the media company Group M India, is concentrated on driving development for rising manufacturers. It supplies array of companies resembling media planning and shopping for, digital, content material, activation, analysis, analytics, e-commerce and lots of extra, as per the shopper’s necessities. The Delhi-headquartered media company works with world and Indian corporates, in addition to with new tech-enabled startups.