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The account was received following a multi-agency pitch
m/SIX, GroupM’s outcome-based company, has received the artistic and built-in media duties for Dindigul Thalappakatti, a restaurant chain that operates primarily in Tamil Nadu, Bangalore and Kerala. The account was received following a multi-agency pitch. The account might be dealt with out of m/SIX’s Gurgaon workplace and can cater to all artistic and built-in media duties together with social media.
Dindigul Thalappakatti Restaurant is a restaurant chain whose first outlet was opened in 1957 at Dindigul, Tamil Nadu. The restaurant has 82 retailers and is current throughout India, the USA, UAE, Singapore, Malaysia and Sri Lanka. In India, the restaurant has 76 retailers that function in Tamil Nadu, Karnataka, Kerala, and Pondicherry. The Thalappakatti restaurant focuses on a premier South Indian eating expertise.
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As per Saket Sinha, senior vp and head of m/SIX India, the meals business has all the time been India’s favorite and is all the time on the forefront. “With m/SIX’s knowledge intelligence, we’ll take the model to newer heights. With Dindigul Thalappakatti’s large presence in India and internationally, and our staff’s enthusiasm, m/SIX will additional strengthen the restaurant’s place and derive vital end result,” he added additional.
“As we quick ahead our progress in numerous components of Southern India and Sri Lanka, we’re joyful to associate with m/SIX as our media company. m/SIX’s agility and consumer-centric strategy made us assured of sustaining our management in our house market and reaching related model relevance in recognized goal markets,” Ashutosh Bihani – CEO, Dindigul Thalappakatti, added.
For Anita Gupta, deputy model supervisor, Dindigul Thalappakatti, the restaurant chain has embarked upon the journey of progress and growth. “We’re sure that m/SIX’s strategic imaginative and prescient and deep area understanding of the class will assist the model unlock new progress levers. We’re trying ahead to an incredible journey forward,” she acknowledged.
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