eighth June, 2021 by Kate Malczewski
Italian spirits group Luxardo has unveiled its first vary of ready-to-drink (RTD) cocktails within the US.
The cocktail cherry producer is kicking off its canned assortment with three flavours, developed ‘to fulfill the unmet want for artisanal, bartender-quality RTDs’.
The canned Aperitivo Spritz is a mixture of Luxardo’s Aperitivo liqueur together with glowing water and pure flavours, described as ‘refreshingly candy’ with a be aware of orange zest.
Subsequent up, the Bianco Spritz brings collectively Luxardo Bitter Bianco liqueur, glowing water and pure flavours for a ‘drier, lighter and extra bitter’ cocktail.
Rounding out the trio is the Bitter Cherry Gin & Tonic, which mixes Luxardo Sour Cherry Gin and glowing water for a fruity riff on the traditional.
With its new merchandise, Luxardo hopes to faucet into the booming marketplace for canned serves. Drinks market analyst IWSR lately revealed that RTDs experienced the greatest success of any beverage alcohol class prior to now yr, posting 26.4% progress.
Matteo Luxardo, export director for Luxardo, stated: “The canned cocktail market has been quickly rising within the final yr and it solely made sense for Luxardo to introduce its traditional recipes within the format that helps the fashionable shoppers’ wants for any on-the-go event.”
Every cocktail sits at 10% ABV and is priced at US$19.99 for a four-pack of 250ml cans.
Produced by Hotaling & Co, Luxardo’s San Francisco-based US importer, the serves can be found solely at Complete Meals and Whole Wine shops in choose states.
For extra ready-to-drink merchandise, try our round-up of the best canned cocktails.