Food & Drink

Licor 43 adds apple flavour to RTD range

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twenty ninth June, 2021 by Nicola Carruthers

Spain’s Zamora Firm has expanded its Cocktail 43 Fresco ready-to-drink line with a brand new apple variant.

Cocktail 43 Fresco Apple

Cocktail 43 Fresco Apple is the third addition to the model’s ready-to-drink vary

In June 2020, liqueur model Licor 43 unveiled Cocktail 43 Fresco as its first vary of ready-to-drink (RTD) merchandise. The road debuted with two flavours, lemon and berry.

The vary of ‘fizzy fusions’ is made by combining Licor 43 Unique with actual fruit juices.

Like the remainder of the vary, the brand new apple variant has an ABV of 5.6%.

“Cocktail 43 Fresco was developed to fulfill rising demand for scrumptious low-alcohol choices from high quality, pure substances in a handy format,” stated Julian Fernandez, international advertising and marketing and innovation director at Zamora Firm.

“In 75 years of manufacturing, Licor 43 has been on the forefront of rising to shopper demand whether or not that’s with our (on the time) ground-breaking promoting, or with the launch of our totally vegan horchata ‘cream’ version, so we’re thrilled to have the ability to add a 3rd member of the family to a model which goes from energy to energy.”

In accordance with IWSR 2020 information cited by the model, the RTD class grew globally by 6.1% from 2009 to 2019, and is forecast to rise by 21.8% by 2024.

Priced at RRP €2.49 (US$3), the Cocktail 43 Fresco vary is at the moment accessible within the Netherlands and choose markets.

Zamora Firm has an annual turnover of €196 million (US$233.2m). The corporate additionally produces Martin Miller’s Gin, Villa Massa Limoncello and Yellow Rose whiskey.

In March this 12 months, Zamora added a coffee-flavoured RTD to its Licor 43 vary to have fun the liqueur model’s seventy fifth anniversary.

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