Kavita Kamath joins Wondrlab as group creative director

In her new function, Kamath will report back to Amit Akali, co-founder and chief artistic officer at Wondrlab

Platform-first martech startup Wondrlab, has bolstered its artistic workforce with the appointment of Kavita Kamath as group artistic director. In her new function, Kamath will report back to Amit Akali, co-founder and chief artistic officer at Wondrlab.

At Wondrlab, Kamath will lead artistic integration and content material creation on a big set of key accounts. “The approaching days are filled with alternatives and I’m positive somebody senior and skilled like Kavita will assist us benefit from it. At her stage, she’s not anticipated to deliver simply talent units to the desk but in addition a mindset. She has labored on tech platform manufacturers like Google and finished really built-in work – extra importantly, she believes in what we are attempting to attain right here and is it as an entrepreneurial alternative. I’ve been in talks along with her for a few years now and I’m trying ahead to lastly working along with her,” Akali stated on the appointment.

Kamath has practically 16 years of expertise, a big a part of which she gathered at MullenLowe Lintas, the place she spent a decade. She has labored on manufacturers like Google Pay and Google Dwelling, the tech model that gave her platform-first publicity and expertise. She has additionally labored intently on campaigns such because the Blenders Delight Vogue Tour. Aside from these, she has additionally labored on key manufacturers comparable to Pepsi, Slice, Tropicana juices, Vivo, Glenlivet, Hindustan Instances, Wills Life-style, Dabur, GSK and Samsung, amongst a number of others.

In accordance with Kamath, there’s a extra holistic strategy to advertising and marketing and model communication now, and the way in which ahead is built-in options to maintain model conversations going meaningfully. “I had been following WYP’s work for a while. What me was the built-in strategy with which concepts had been curated and the platform-first options to assist manufacturers with efficient communication. The work on Diageo and Tanishq, to call two of many, has been really refreshing. I stay up for being part of the workforce,” she added.

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