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Blended Scotch Johnnie Walker has launched the newest international advertising push in its ‘Preserve Strolling’ marketing campaign, targeted on encouraging optimism because the world reopens.
The Diageo-owned model is main the marketing campaign with a TV and digital advert that includes a mash-up of well-known songs that revolve across the ‘Preserve Strolling’ theme, together with Run DMC and Aerosmith’s Stroll This Manner, Loretta Lynn’s These Boots are Made for Strolling and Lou Reed’s Stroll on the Wild Facet.
The video shall be accompanied by ‘metropolis takeovers’, with Johnnie Walker projecting inspirational quotes from the likes of Grace Jones, Mark Twain and Ayrton Senna in New York Metropolis, Mexico Metropolis, Cape City, Tokyo, Bangkok and extra.
The model will even companion with notable artists and public figures in additional than 20 nations, together with musician DJ Alok in Brazil, rapper CL in Korea and actor Alfonso Herrera in Mexico, to encourage customers to socialize within the on-trade.
“Johnnie Walker has at all times been defiantly optimistic and a beacon of progress – that’s what Preserve Strolling is all about,” stated Julie Bramham, international model director for Johnnie Walker.
“Preserve Strolling is 2 little phrases that say a lot about positivity, risk and resilience. After all the pieces we’ve all been by prior to now few years, we are able to’t think about a time in current historical past when these sentiments may very well be extra related.”
This optimistic theme builds on Diageo’s Raise the Bar programme, a US$100 million initiative launched final yr to assist the restoration of bars and pubs.
The advertising push follows the opening of the Johnnie Walker Princes Street customer expertise in Edinburgh final month.
Try the model’s new advert beneath.