2nd June, 2021 by Kate Malczewski
Beam Suntory has prolonged its Jim Beam Bourbon portfolio with an orange-flavoured variant.
Jim Beam Orange combines orange liqueur and Kentucky straight Bourbon whiskey.
The 37.5% ABV expression affords notes of candy orange, vanilla and char, and is out there at choose retailers within the US for an RRP of US$15.99 per 750ml.
It’s the newest addition to Jim Beam’s vary of flavoured whiskeys, which incorporates Peach, Vanilla, Apple, Kentucky Fireplace, Honey and Pink Stag by Jim Beam Black Cherry.
By way of its flavoured portfolio, the Kentucky-based producer hopes to transform shoppers to the Bourbon class by ‘unlocking new events’ to drink the spirit.
As such, the orange expression was developed to be used in ‘easy summer time cocktails’, with the model championing the ‘sessionable’ Jim Beam Orange Highball – one half Jim Beam Orange to 3 components soda water – as its signature serve.
The distiller has been specializing in Highballs as a key side of its advertising and marketing as of late. Final month, Jim Beam launched two new canned cocktails, the Basic Highball and the Ginger Highball, to its RTD providing; earlier this 12 months, it launched a marketing campaign to promote Highballs as alternatives to beer.