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Beam Suntory has expanded its Jim Beam vary with a restricted version Bourbon-based cream liqueur.
Jim Beam Bourbon Cream marries cream liqueur with the model’s flagship Kentucky straight Bourbon whiskey.
Accessible for a restricted time at choose retailers within the US, the brand new product sits at 15% ABV and is priced at US$19.99 per 750ml.
Jim Beam suggests serving the cream liqueur over ice or in a scorching chocolate.
To coincide with the discharge, Jim Beam has launched a vacation marketing campaign that includes Canadian actor Emily Hampshire, creating social content material across the theme ‘Get to the Good Stuff’. The marketing campaign encourages individuals to loosen up and revel in time with family members as an alternative of specializing in vacation formalities.
The model has additionally debuted Get to the Good Stuff kits, priced at US$19.99, which embody gadgets corresponding to ‘the quickest wrapping paper’, ‘the shortest vacation story’, ‘the quickest board sport’ and ‘the simplest, quickest recipes’.
“Jim Beam has been bringing individuals collectively for all times’s on a regular basis moments, in addition to essentially the most significant ones – like household time over the vacations – for over 200 years. ‘Attending to the Good Stuff’ means extra significant moments with household and mates, and Jim Beam Bourbon Cream is the proper cocktail pairing to savor these moments,” stated Veronique Mura, vice-president of promoting for Jim Beam.
“Jim Beam’s Bourbon Cream is the most recent indulgent innovation that makes the proper drink to toast to particular moments with – like lastly having the ability to savour time with household as soon as that vacation to-do record is full.”
Over the summer time, Beam Suntory unveiled Jim Beam Orange, a Bourbon-based orange liqueur.