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Model campaigns rolled out on Independence Day, 2021
It’s that point of the yr once more when pleasure, energy and celebrations kind the essence of brand name communications — Independence Day. Whereas the pandemic could have stopped outside celebrations, manufacturers have ensured that the keenness stays alive. BrandWagon On-line takes a take a look at a few of the campaigns launched this yr:
Luminous Energy Applied sciences
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On India’s seventy fifth Independence Day, Luminous Energy Applied sciences launches a marketing campaign #SolarKeSainik to recognise and thank the fighters who perceive the significance of photo voltaic vitality and are working on daily basis in direction of spreading consciousness about inexperienced options.
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BIC Cello
#AzaadiJoKalamUthaKaiMile is a digital movie that showcases highly effective tales of three actual life personalities who’ve leveraged schooling to beat challenges and predestined circumstances, to steer profitable existence. The marketing campaign was launched in partnership with The Higher India (a digital media platform) and goals to emphasize the significance of schooling – a key enabler of change and freedom.
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Upstox
Upstox launched its Independence Day marketing campaign #StartKarkeDekho to encourage people to take that first step in direction of their monetary journey and encourage them to spend money on their future. The marketing campaign’s overarching objective is to foster an funding tradition throughout the nation.
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Godrej Group
Godrej Group launched a digital movie to rejoice the spirit of independence with the marketing campaign – #FreedomIs. The theme #FreedomIs expresses the expectations of the youth of the nation and presents their perception of what freedom means to them, and the way their form of India can be completely different. The marketing campaign highlights numerous elements that they’ll relate to and urges each citizen to take a pledge to unfold this concept of an optimistic India.
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BookASmile by BookMyShow
BookASmile, the charity initiative of BookMyShow, in collaboration with Jharkhand-based NGO – YUWA, has conceptualised a brand new marketing campaign to focus on the position of freedom by sports activities titled ‘Independence By Sports activities’. Launched within the format of a digital video movie, BookASmile and YUWA are furthering their work in encouraging and empowering younger ladies to discover the realm of sports activities by this marketing campaign.
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JK Lakshmi Cement, in affiliation with BC Internet Clever, launched its new digital advert movie #IndiaAbSoschBulandKaro to have fun the seventy fifth Independence Day. The model’s Independence Day digital movie captures the essence of pleasure in shifting to your dream dwelling and contentment in residing life to the fullest. The movie displays how constructing our dream dwelling offers us a way of independence and freedom to discover extra.
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IDFC Mutual Fund
This Independence Day, IDFC Mutual Fund has rolled out a movie #DeshKaNivesh, that highlights the significance of monetary advisors and distributor companions within the lives of buyers throughout the nation. It highlights how correct steering can really change the lives of the buyers.
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CashKaro
CashKaro has launched its Independence Day marketing campaign #HumIndianHain in collaboration with celebrities like Ali Fazal, Sunil Grover, and Nidhi Agarwal. This marketing campaign highlights how each Indian loves discovering worth for cash and the way CashKaro strongly stands for a similar.
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Uber
Uber rolled out a music video to have fun India’s seventy fifth Independence Day starring Esther Hnamte, a five-year-old singer from Mizoram performing a rendition of “Maa Tujhe Salaam.” The video additionally highlights Uber’s efforts to help communities across the nation throughout Covid-19.
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