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twenty sixth Might, 2021 by Kate Malczewski
Pernod Ricard-owned Havana Membership has debuted a brand new expression within the Canadian market – a smoky rum matured in Islay whisky barrels.
Havana Membership is launching a smoky expression in Canada
Havana Membership Cuban Smoky is a darkish rum that has been part-aged in Scotch whisky barrels from Islay.
On the nostril, the rum affords touches of dried fruit and a lightweight smokiness; the palate brings notes of smoke, cocoa, darkish chocolate and a dry spiciness, adopted by a half-dry end.
The 37.5% ABV bottling is accessible solely in Canada and Cuba. It was launched in Ontario and British Columbia this month and will probably be obtainable in Quebec in June, retailing for CA$42.45 (US$35.14).
Havana Membership, which is represented by Pernod Ricard affiliate Corby Spirit and Wine in Canada, claims that the bottling is a primary within the nation’s rum scene.
Aurelie Goffinet, model supervisor, stated: “Now we have a brand new child on the block and it’s bringing the smoke. Cuban Smoky is the primary of its type within the Canadian market, the extraordinary brother of Havana Membership 7, and it’s shaking up the rum cabinets within the liquor retailer.”
In 2018, Pernod Ricard launched a smoky rum as a part of the limited edition Havana Club Tributo Collection.
The model launched its first spiced expression in March, and in Might, it revealed a new marketing campaign in collaboration with rapper Ms Banks.