Rapper Skepta has created his personal iteration of Havana Membership rum, referred to as Rum of Skepta.
Skepta, famed for hits together with Shutdown, labored with Havana Membership’s maestro del ron Cubano (rum grasp), Asbel Morales, to create an expression that may rejoice the cultural hyperlinks between Cuba, neighborhood and Skepta’s homeland, Nigeria.
Collectively, the pair aimed to supply a rum that may enchantment to the ‘subsequent era’ of rum drinkers by means of a ‘pure affiliation’ to rap music and road tradition.
Skepta and Morales created the rum when the rapper visited Cuba in early 2020, and Morales confirmed Skepta completely different casks from Havana Membership’s cellars to create the mix.
Tasting notes embrace aromas of tropical fruits, oak, cacao and tobacco, resulting in a ‘full-bodied’ palate.
Anne Martin, world advertising and marketing director at Havana Membership Worldwide, mentioned: “This distinctive rum highlights our continued dedication to collaboration and neighborhood as we search to create excellent rums that may excite present rum followers and resonate with a brand new viewers of Gen Z shoppers, of authorized ingesting age.
“We’re honoured to as soon as once more be working with Skepta, one of the vital influential voices of his era, to drive relevance and credibility with our key shoppers on a world scale.
“Rum of Skepta showcases the artist’s unrivalled success and the extraordinary abilities of our maestros who proceed to outline the modern-day rum class.”
Solely 3,000 bottles will likely be made obtainable at choose on-trade institutions within the UK, together with The Arts Membership in Mayfair, London, and specialist retailers such because the Harvey Nichols division retailer in Knightsbridge.
Rum of Skepta may even be available for purchase on-line within the UK for RRP £85 (US$117), and different European international locations together with Germany, Belgium, the Czech Republic, the Netherlands and Spain.
A brief movie and pictures sequence depicting Skepta’s profession will help the launch.
The artist initially labored with Havana Membership again in 2019, when he first visited Havana, Cuba. The go to resulted in Skepta and Havana Membership launching a pair of redesigned Havana Membership 7 rum bottles, which featured conventional Nigerian symbols in a nod to Skepta’s heritage.
Skepta just isn’t the one rapper to have joined the rum scene lately. In Could this 12 months, Ms Banks featured in Havana Club’s Cuban Spiced campaign and Kano released Duppy White earlier this month.