Filter Coffee Co. bags digital mandate of Olay India

The mandate contains dealing with the model’s digital advertising and marketing and technique together with social media administration, content material manufacturing, amongst others

Filter Espresso Co., a full-service digital company, has bagged the digital advertising and marketing mandate of Olay India. The mandate contains dealing with the model’s digital advertising and marketing and technique together with social media administration, content material manufacturing, e-commerce content material, technique and curation throughout all platforms. The account was received by Filter Espresso Co. in a multi-agency pitch.

“We now have a superb share of expertise working with high-end manufacturers together with a powerhouse of immensely gifted minds, so we’re assured that we can ship their expectations. Filter Espresso Co.’s inventive concepts resonate with the model’s imaginative and prescient and we’re trying ahead to working with Olay India because it has full potential and deserves to develop into an influential model within the digital sphere. Look ahead to a long-term relationship,” Anuja Deora Sanctis, founder and CEO, Filter Espresso Co. mentioned.

“The inventive workforce appears to resonate with the model’s imaginative and prescient. I’m assured that they’ve the precise set of fingers to assist us set up our presence on-line even additional. It’s going to be a terrific collaboration so I’m trying ahead to it,” Debraj Paul, spokesperson of Olay India added on the affiliation with the company.

Olay India, launched by Olay beneath the P&G group in 2007, has been a longtime skincare model within the nation. Catering to ladies, the model has managed to remain related within the magnificence business for greater than a decade. Over time, it has persistently conceived a variety of high quality merchandise. From day lotions and brightening lotions to BB/CC lotions and serums, they’ve coated all issues skincare. A few of their famend collections like Olay Regenerist and Olay Complete Results have garnered huge consideration.

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